VANS STYLE 93
This Vans Holiday lifestyle photo shoot spotlighted the Mary Jane Style 93 as the hero shoe in a digitally led campaign designed for e-commerce and social platforms. Shot in-studio and on-location around downtown Los Angeles, the visuals captured an expressive, fashion-forward narrative that reintroduces the classic silhouette as the statement piece of the new holiday footwear collection.
PAID SOCIAL
ORGANIC SOCIAL
EMAILS
ECOM
Collaborators: Jordan Minardi, Beau Roulette, Amanda Merten