BMX PEAK LEWIS MILLS

The Vans BMX Peak Lewis Mills signature shoe blends performance-driven design with Lewis’ unique style, built to meet the demands of modern BMX riding. We had the privilege to collaborate with Lewis on the direction for this project to launch his first shoe and apparel product capsule with Vans, shaping a visual identity that highlights both the technical innovation and cultural impact of the collab in the BMX community with Lewis.

VIDEO

9x16 / 15 Sec Cuts

Collaborators: Ben Norris, David Steigerwald, Chase Nann, Andrew Mapstone.

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